How many ways can you tell the Story of Beef?

Tuesday 15th November

After leaving Macarthur Anglican School exhilarated next cab off the rank for Archibull Prize 2011 judging was Caroline Chisholm College at Glenmore Park near Penrith.

It was pleasure to connect up again with the college’s passionate and committed agriculture course co-ordinator Shelley Baldwin.

Caroline Chisholm College has been supporting Art4Agriculture programs since their inception with students taking out major prizes in Cream of the Crop Competition in both 2009 and 2010.

Caroline Chisholm was allocated beef as their food or fibre industry for the 2011 Archibull Prize and paired with Young Farming Champion and agricultural consultant and beef farmer Alison McIntosh (AJMLivestock Solutions), of Crookwell, NSW

Wow Wow Wow the Archibull Prize 2011 judges found themselves totally overwhelmed by what the girls have achieved.

The students turned their fibreglass cow into a “Moo-biks Cube”, an interactive artwork which allows the viewer to flip the cubes (painted in a Cubism style) to reveal eleven different sides of agriculture.

Caroline Chisholm College Archibull Prize 2011 Entry "MooBiks

 “It’s aimed at being a conversation stimulator that encourages people to see the full range of economic and social impacts agriculture has on society,” Shelley said.  “Some of it is confrontational, it is a blood and guts industry and that’s element of it some people have to deal with. It will be very interesting for the girls to see how others interpret what they’ve done.”

By using the “cube” concept the students were able to depict eleven different elements of the beef industry

We have created a number of short videos in which Shelley explains each of the elements. We have uploaded 2 of the videos here ( believe me it takes days and days to put these vids together and will load others as soon as time allows)

Shelley said Alison provided inspiration to the year nine to eleven students who collaborated on their Archibull Prize Entry.

Alison’s speciality is data technology implementation for leading beef producers and the students have highlighted the use of technology to ensure tracebility of the beef product from paddock to plate on their Archie. Alison also has close ties to her family beef cattle operation MYANGA. She is also a Royal Agricultural Society of NSW Councillor and the 2011 NAB Agribusiness Cattle Council Rising Champion. “I wanted to relate to the girls on a very personal level, to show them there are many diverse career opportunities in agriculture and they don’t all involve getting dirty,” she said.

Alison spoke about her work and showed the girls a YouTube video she created of her life on the farm. “For a lot of the girls their only experience of agriculture was the school farm and not many had seen beyond that. I wanted to show them that the opportunities out there are real.”

Shelley Baldwin, said the Archibull Prize opened up the girls’ minds to what they can do. “It shows them there’s a whole bunch of opportunities. They can work in economics, marketing, research or environmental management as well as in the more traditional roles,” she said.

Moobiks tells us what it will take to feed Sydney in 2020

We are MOOOOOving

Early start @Art4ag HQ.

Its 5am and we are chomping at the bit on the first day of judging of the art component of 2011 Archibull Prize.

Artwork judge Wendy Taylor and chief sidekick and fill in photographer/videographer (what an all-rounder) Lynne Strong were set the task by Loran and Kirsty of Event Directors of visiting all 21 school in 72 hours.

Not an easy task and to make it worse no “tucker” breaks were factored in. That’s no latte’s (Lynne’s vice), no iced chocolates (Wendy’s vice) and no lunch let alone afternoon tea.

First Archie off the rank was Macarthur Anglican School at Cobbitty in Western Sydney where the school motto is “Enter to Learn Go out to Serve”

The school caters for K-12 but in this case it was the primary school taking on the Archibull Prize challenge.

Gossy and some of the Superstars from Macarthur Anglican including Nikola (front) Laura Virginia and Emma

Macarthur Anglican School food or fibre industry was Cotton and their Young Farming Champion was Hollie. They named their calf “Gossy” (from the scientific name for cotton) and they took the programme and ran with it in many ways, particularly looking into the beneficial properties of cotton and why you would choose to wear cotton in preference to synthetic fibres.

As an aside over the past 72 hours Wendy and Lynne have met many wonderful young people like Laura. We are very confident the future is in great hands 

Back to Macarthur Anglican and Gossy Wendy and Lynne were excited to hear that the whole of the primary school appears to have been involved in some way or other in the Archibull Prize program, which was phenomenal.

You wont believe the depth of committment the teaching staff and the students committted to investigating cotton from A to Z

So Wendy had a chat with Katrina Ha and Lynne recorded the conversation and like us we are confident you will be amazed and proud of Next Gen and the people we charge with inspiring them.

Then Wendy and Lynne managed to squeeze in a short, but needed (because we had been working so hard!) coffee break in the Macarthur Anglican School new school café which is in a converted house on the school grounds which also doubles as the school uniform shop.

The strain is beginning to show - nutrients are needed

The café is open to staff, parents and senior students. (Anna and Rebecca make divine brownies too –just quietly!).

"Brownies to Die for"

Then it was on the road again. Off to Caroline Chisholm College in Glenmore Park this time.

But more about that tomorrow night.

Too tired! Not enough coffee!

Next Gen doing Cotton proud

Another Archie unveiled this time from the clever team at Macarthur
Anglican School

Teacher Helen Glover sent Macarthur Anglican Young Farming
Champion Hollie Baillieu a sneak peak

Hollie was amazed and proud and so she should be. (Let me
tell you the Young Farming Champions are all very competitive. Its X Factor
mindset amongst the YFC mentors)

Here is Hollie’s reply to Helen

This is fantastic – I love Gossy!!! She is absolutely incredible
and her name is perfect. The blog is such fun and it is great to hear
all the comments from the kids. You obviously put on a very fun ‘cotton day’.
It’s great to see that you have put so much emphasis on learning about
cotton and the many elements within the industry.

Please congratulate the school for me


Gossy Front
Gossy Back


 You can find the presentation Hollie gave to the students here


Farmers and Next Gen working together for a sustainable future

Another Archie is unveiled

Crestwood High School "Blossom" Side 1

Young Farming Champion Melissa Henry visited Crestwood High School. This is what she had to say when she saw pictures of Blossom and read the students blog

I am so excited!! I love their Archibull – particularly the wool processing side of the cow. I think they have done a fantastic job and have really understood the elements of wool production and processing for a city market! I can’t wait  for the final presentation and awards in December.

I also liked reading their blog on my visit and I’m really pleased that they gained a lot from their time with me, especially increasing their awareness of career opportunities in the agriculture and sheep industry.

Crestwood High School "Blossom" Side 2

Fantastic work Crestwood High School. How about saying well done by posting a comment on their website

Archibull Prize Entries are in and wow wow

The Archibull Prize 2011 entries are in and Art4Agriculture is very excited. After months of a process that involves planning, teamwork, learning about sustainability, agriculture and the local environment 21 schools in Western Sydney have finished their artwork.

“The Challenge” was to create an artwork that incorporated each school’s
allocated food or fibre industry (wool, cotton, beef, sheep, dairy and grains)
and why it is important to Sydney families and the community. The students through
their artworks were asked to explore and communicate stories about the
importance of a sustainable approach to feeding Sydney.

Each school was provided with a life size fibreglass cow or calf on which the
students created an artwork about their allocated food or fibre industry, the
farmers who produce it and how this food or fibre is being produced

The types of issues the schools were asked to reflect on include:

  1. The role of your commodity in feeding and clothing Sydney sustainably
  2. Understanding the challenges our farmers face to feed people sustainably in a world with a declining natural resource base
  3. The disconnect between consumers and farmers – how do we find common ground.
  4. Understanding the disconnect between the food we buy and the impact that it has on the environment when we throw it away.

And just to wet your palette here are some of the entries

Model Farms "Bessie"
Alice Betteridge RIDBC
Rouse Hill Anglican College "Mootilda"
Quakers Hill "Bessie" Bet you can wait to see what she looks from the other 3 sides

This just a taster – watch this space

We will be sharing more of the inspirational artworks of Next Gen during the week

Eureka! Australia’s Oscars for science (and industry leadership)

The ‘Oscars of science’—this is how the prestigious Australian Museum Eureka Prizes are viewed by scientists and media.

This year a group of farmers proudly filled one of the tables (how good was the food) at this A list event attended by 900 people at Fox Studios

Congratulations to our 34 farmers!

The Climate Champion program was a runner up for the 2011 Eureka Prize for
Advancement of Climate Change Knowledge.

5 of the Climate Champions and the team from Econnect all frocked up at the Eureka Prize

This program is a perfect example of what happens when industry shows leadership and invests in farmers (levy payers) and works to together for the greater good of our food and fibre industries.

This three year program is collaboration between the following organisations and I salute them

In fact Art4Agriculture was so inspired by the success of the Climate Champions program we started the Young Farming Champions program using the Climate Champions “TOGETHER WE CAN CHANGE THE WORLD” ethos and the training components as a model.

The Climate Champions program is a cross industry partnership of farmers across Australia and I love it. It has exposed me to the bright minds from other industries and there is nothing more rewarding for your personal development than surrounding yourself with innovative thinkers you can learn from.

The Climate Champions program is managed by the fabulous team from Econnect who not only deliver the workshops they support each of the 34 farmers 365 days 24/7

Using my involvement as an example Econnect have mentored me, written press releases and help prep me for Big Ideas ABC and numerous conference presentations and radio interviews. I have gained so much confidence
and self-belief since I joined the program in 2010.

The Climate Champions program mentors and supports 33 other farmers across Australia like me. In all 34 Australian farmers who can now confidently get out there in their communities and share their stories and not only inspire other farmers but spread the word that Australian farmers are part of an innovative, dynamic and vibrant industry that has a strong ethical and social conscience

As the debate around long term food availability and affordability intensifies, Art4Agriculture believes it is vital for all organisations involved in the food supply chain to adopt a leadership position and work together side by side with their farmers to help safeguard Australia’s future food security.

Climate Champion program – what is it?

34 Australian farmers have been recruited by the national Climate Champion program to help improve communication between scientists and farmers about managing climate risk.

What do they have in common?

  • They are all interested in managing risks associated with climate and weather to improve productivity on their farms.
  • They are keen to share their knowledge with other farmers.

2-way communication with farmers and researchers

The program aims to:

  • get climate-related research information out to wider farming community – research about new technologies and practices for dealing with climate variability and climate change
  • feed information from farmers back to researchers about what you need to better manage climate risk on your property

The team @art4ag HQ are waiting expectantly for Next Gen to blow us away

This year 21 schools in Western Sydney are competing for the 2011 Archibull Prize.

Next year the program will go National with a minimum of 80 schools across Australia competing for the ultimate prize. The winning overall entry
from each state will then travel to the AYOF expo in Melbourne at the end of
the year for the announcement of the National Archibull Prize winner.

This year each school was given a life size fibreglass cow, and an allocated
food or fibre industry to showcase on their cow. Each school was also paired
with a young farming champion whose area of expertise was the school’s food or
fibre industry.

Find more about Young farming Champions program here

On the other hand Young Farming Champions Melissa Henry and Erin Lake are absolute stars in this vid

and lets not forget the amazing videos the Young Farming  Champions created for their in school presentations here

Each school has to complete 4 tasks to be in the running for the  Archibull Prize 2011.

The Tasks…

  1. The Archibull

Use the blank fibreglass cow to inspire or
create the artwork ……..

2. The blog

Produce a weekly web blog which documents the
journey of your artwork.

3. The video

a short video to raise the profile of your allocated commodity, to be published
on the LandLearn NSW Youtube channel.

4. The PowerPoint

Produce a PowerPoint for web publishing on the LandLearn NSW website reflecting your sustainability learnings

The Archibull Prize 2011 is being judged by experts in their field including Wendy Taylor designer of Australian Year of the Farmer launch display

Agvocates extraordinaire the fabulous Alison Fairleigh of Bringing Sexy Back and Farming is the New Black (to name but a few) and Marion McDonald of Milk Maid Marion fame

We look forward to sharing pictures of the Archibull Prize 2011 entrants with you next week

See pix of last year’s winners and highly commended here

The Archibull Prize program is a new way and innovative way of connecting urban
consumers with the people who produce their food and fibre and is proudly
supported by Woolworths, AWI, MLA, RIRDC, Cotton Australia and Landlearn NSW
and other supporting partners