R.M.Williams – the name is a siren call to regional, rural and remote Australia; the company is grounded in the outback; the man was a legend. Twenty-two years ago R.M.Williams OUTBACK magazine was launched with the aim of showcasing the positive stories of those beyond our city limits. OUTBACK has become a celebration of our people and places and is cherished not only by those living in the bush, but by Australians from all walks of life; a vital and living connection bridging the oft-called urban-rural divide.
The ethos of R.M.Williams OUTBACK mirrors that of Picture You in Agriculture. We identify brilliant young agriculturists, equip them with skills and confidence, and send them into the broader world to share their own positive stories. Through The Archibull Prize and Kreative Koalas these stories reach thousands of students and teachers, their families and their communities.
PYiA believes in the power of partnerships and of shouting-out to those who share our values so we are proud to announce some stories from R.M.Williams OUTBACK now appear on The Archibull Prize website, where teachers and students can easily access real-life examples of careers and sustainable communities.
One of these stories is about Bald Blair Angus, owned and operated by Sam and Kirsty White. If Kirsty’s name seems familiar it is because she has recently hosted one of our Youth Voices Leadership Team’s Leadership is Language sessions. You see, our stories are interconnected.
Best practice agriculture, role models in agriculture and the diversity and breadth of exciting careers in our sector are celebrated by both PYiA and Australia’s premier magazine, R.M.Williams OUTBACK. Telling stories has never felt so good.