Its been a very exciting week for our 2014 Grains Young Farming Champions Rebecca Thistlethwaite, Daniel Fox, Diana George and Jessica Kirkpatrick with their “An Innovative Industry” video taking out the Royal Adelaide Show ‘Seed to Store Competition’ and prize money of $1000.
The Grains YFC team plan to use their prize money to engage a professional animator to help create a video animation to showcase the industry they love
L-R Dee George, Jessica Kirkpatrick, Rebecca Thistlethwaite and Daniel Fox
Channel Nine’s Andrew ‘Cosi’ Costello, along with the Grains Research and Development Corporation’s (GRDC) Kathleen Allan and South Australian Grains Industry Trust’s (SAGIT) David Shannon showcased the top five entries, and awarded the prestigious blue ribbon, on the Coke Stage.
“This is the first year the Royal Adelaide Show has run the Seed to Store contest as a competitive entry and we are thrilled at how the initiative has increased awareness of the role of food production in Australia,” Ms Allan said.
“The YouTube clip competition is a new competitive entry which involves developing a one-minute video clip promoting the grains sector. It is an exciting initiative which allows agriculture to be promoted through social media, which is fundamental in reaching the young generation of consumers.”
The competition, managed by AgCommunicators and supported by the GRDC and SAGIT, which worked collaboratively with the Royal Agricultural & Horticultural Society to coincide the launch of the clips with the show’s 175th birthday.
SAGIT Trustee David Shannon believes it is important to remind people where their food comes from, and was excited that the YouTube clip gave entrants the opportunity to showcase modern, innovative and sustainable farming.
“The link between where food begins and the end product can be lost because of little knowledge of grains and how they fit into our food production systems,” he said.
“With 16,800 grains of wheat in a loaf of bread and around 1600 grains of barley in a can of beer the YouTube clips will help to reconnect people with the source of grains in their food.”
“The standard of the competition was extremely high, with entrants using great editing and communication skills to show the process of food production in Australia,” Mr Shannon said.
Top five entries video can be accessed at these links
FIRST PRIZE: Art4Agriculture Grains Young Farming Champions – Rebecca Thistlethwaite, Daniel Fox, Diana George and Jessica Kirkpatrick.
SECOND PRIZE: ‘What does the plant say’ – Bethany Simpson, Meg Jarvis, Chelsea Arthur, Ayeisha Bishop, Eliza Bastian and Pieter Cillie, Booleroo Centre
THIRD PRIZE: ‘Seed to Store’, Marni Greenshields, University of South Australia
FOURTH PRIZE: Adele Justice and Ann Rowett, Xavier College
FIFTH PRIZE: Urrbrae Agricultural High School Team 5 – Kelsey Adams, Clare Edgecombe, Cody Faucett, Fletcher Wood and staff Nick Jackson and Tracey Ireland
Well done team YFC Grains